| 000 | 00970nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000072231 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093733.0 | ||
| 008 | 130618t2013 njua f 001 | eng d | ||
| 020 | _a9780133011425 | ||
| 039 | 9 |
_a201402121049 _bsaini _y201306181441 _zida |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.153 .C34 2013 | ||
| 100 | 1 | _aCagan, Jonathan | |
| 245 | 1 | 0 |
_aCreating breakthrough products : _brevealing the secrets that drive global innovation / _cJonathan Cagan, and Craig M. Vogel |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bFT Press, _c2013 |
||
| 300 |
_axxxvi, 379 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aNew products | |
| 650 | 0 | _aProduction planning | |
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aVogel, Craig M. | |
| 999 |
_aVIRTUA40 _c67672 _d67678 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*6502*6503*7000*9992 | ||