| 000 | 00800nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000070058 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093737.0 | ||
| 008 | 130603t2013 maua f 001 0 eng d | ||
| 020 | _a9780132664257 (hbk.) | ||
| 039 | 9 |
_a201401211108 _bsaini _y201306031032 _zfaiz |
|
| 040 | _aUMP | ||
| 090 | _aHD69.B7 K45 2013 | ||
| 100 | 1 | _aKeller, Kevin Lane | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bPearson, _c2013 |
||
| 300 |
_axxviii, 562 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 999 |
_aVIRTUA40 _c67745 _d67751 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*9992 | ||