| 000 | 00933nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000061676 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093739.0 | ||
| 008 | 120611t2012 nyua f b 001 0 eng d | ||
| 020 | _a9780415898355 | ||
| 039 | 9 |
_a201304221532 _bjamie _y201206111511 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.55 .S54 2012 | ||
| 100 | 1 | _aSheth, Jagdish N. | |
| 245 | 1 | 4 |
_aThe 4 A’s of marketing : _bcreating value for customers, companies and society / _cJagdish Sheth, Rajendra Sisodia |
| 246 | 3 | _aFour A’s of marketing | |
| 260 |
_aNew York : _bRoutledge, _cc2012 |
||
| 300 |
_a209 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aRelationship marketing | |
| 650 | 0 |
_aCustomer relations _xManagement |
|
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aSisodia, Rajendra | |
| 999 |
_aVIRTUA40 _c67786 _d67792 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2460*2600*3000*5040*6500*6501*6502*7000*9992 | ||