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008 161208s2016 my da f abm 000 0 eng d
020 _aTHE0000010(Local)
039 9 _a201905101530
_baishah
_c201712141614
_dsaini
_c201712141608
_dsaini
_y201612081116
_zsaini
040 _aUMP
090 _aFIM .A35 2016 r Bc.
100 0 _aAfikah Abd Rahman @ Othman
245 1 0 _aThe relationship between motivations factors and online shopping participation among student in University Malaysia Pahang /
_cAfikah Abd Rahman @ Othman
260 _aKuantan, Pahang :
_bUMP,
_c2016
300 _axiv, 65 p. :
_bill. (some col.) ;
_c30 cm. +
_e1 CD-ROM
500 _aFaculty of Industrial Management
502 _aProject Paper (Bachelor of Industrial Technology Management with Distinction) -- Universiti Malaysia Pahang – 2016
504 _aBibliography : p. 52-57
520 3 _aIn the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers. This research is carried out to study the relationship between motivation factors and online shopping participation among University Malaysia Pahang students . The objective of this research is to identify the dominant factor that influence online shopping participation and to determine the relationship between the motivation factors and online shopping participation. Three faculty from University Malaysia Pahang which is FIM, FTeK and FKKSA was selected as a scope for this study. Participation randomly selected final year student from these three faculty are the respondent to answer the questionnaire in this study.The participants are 217 randomly selected from different gender, faculty and so on. The result showed that perceived ease of use (independent variable) and online shopping participation (dependent variable)have a strong relationship between perceived usefulness and perceived risk. The correlation showed that perceived ease of use and online shopping participation have the highest correlation compared to perceived usefulness and perceived risk. It’s mean that the perceived ease of use is the dominant factor to influence online shopping participation.
610 2 0 _aFaculty of Industrial Management
_xDissertations
650 0 _aUniversities and Colleges
_xDissertations
650 0 _aTheses
856 4 0 _uhttp://ecollib.ump.edu.my/id/eprint/4154
_zAccess in library only
999 _aVIRTUA40
_c6785
_d6791
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