| 000 | 00966nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000068507 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093915.0 | ||
| 008 | 130205t2013 nyuab f 001 0 eng d | ||
| 020 | _a9780078029271 (pbk. : alk. paper) | ||
| 020 | _a0078029279 (pbk. : alk. paper) | ||
| 039 | 9 |
_a201311121439 _bsaini _y201302051634 _zshikin |
|
| 040 | _aUMP | ||
| 090 | _aHF1416 .A46 2013 | ||
| 100 | 1 | _aAlon, Ilan | |
| 245 | 1 | 0 |
_aGlobal marketing : _bcontemporary theory, practice, and cases / _cIlan Alon, Eugene Jaffe, with Donata Vianelli |
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2013 |
||
| 300 |
_axxi, 602 p. : _bill., maps ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aExport marketing | |
| 650 | 0 |
_aExport marketing _vCase studies |
|
| 700 | 1 | _aJaffe, Eugene D. | |
| 700 | 1 | _aVianelli, Donata | |
| 999 |
_aVIRTUA40 _c69398 _d69404 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*7000*7001*9992 | ||