| 000 | 00934nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000075293 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093926.0 | ||
| 008 | 131011t2011 enka f 001 0 eng d | ||
| 020 | _a9781107011977 (hbk.) | ||
| 020 | _a9781107628366 (pbk.) | ||
| 039 | 9 |
_a201407081612 _bsaini _c201407081612 _dsaini _y201310111119 _zida |
|
| 040 | _aUMP | ||
| 090 | _aHF6146.I58 J36 2011 | ||
| 100 | 1 | _aJansen, Jim | |
| 245 | 1 | 0 |
_aUnderstanding sponsored search : _bcore elements of keyword advertising / _cJim Jansen |
| 260 |
_aCambridge : _bCambridge University Press, _c2011 |
||
| 300 |
_axix, 277 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aInternet advertising | |
| 650 | 0 | _aInternet searching | |
| 650 | 0 | _aKeyword searching | |
| 650 | 0 | _aSearch engines | |
| 999 |
_aVIRTUA40 _c69585 _d69591 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*9992 | ||