| 000 | 00842nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000075490 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095318.0 | ||
| 008 | 131017t2013 nyua f 001 0 eng d | ||
| 020 | _a9781107649224 | ||
| 039 | 9 |
_a201408121644 _btraining1 _c201408121412 _dtraining1 _y201310171326 _zida |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.5 .P39 2013 | ||
| 100 | 1 | _aPayne, Adrian | |
| 245 | 1 | 0 |
_aStrategic customer management : _bintegrating relationship marketing and CRM / _cAdrian Payne, Pennie Frow |
| 260 |
_aNew York : _bCambridge University Press, _c2013 |
||
| 300 |
_axvi, 529 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCustomer relations _xManagement |
|
| 700 | 1 | _aFrow, Pennie | |
| 999 |
_aVIRTUA40 _c70155 _d70161 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*7000*9992 | ||