000			01443nam a2200253 a 4500
001			vtls000071348
003			KUKTEM
005			20251125095347.0
008			130611t2012 nyuab f 001 0 eng d
020			_a9780071788182
020			_a0071788182
039		9	_a201403051230 _bsaini _y201306111205 _zshikin
040			_aUMP
090			_aHF5548.32 .A47 2012
100	1		_aAlpert, Jed
245	1	4	_aThe mobile marketing revolution : _bhow your brand can have a one-to-one conversation with everyone / _cby Jed Alpert
260			_aNew York : _bMcGraw-Hill, _c2012
300			_axv, 223 p. : _bill., map ; _c24 cm.
504			_aIncludes bibliographical references and index
505	0		_aWhy mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone
650		0	_aElectronic commerce
650		0	_aCommunication in marketing
999			_aVIRTUA40 _c70625 _d70631
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*9992