000 01150nam a2200253 a 4500
001 vtls000070146
003 KUKTEM
005 20251125095349.0
008 130603t2012 enka f 001 0 eng d
020 _a9781107010659
039 9 _a201312131001
_bsaini
_y201306031511
_zirma
040 _aUMP
090 _aHF5416.5 .V64 2012
100 1 _aVohra, Rakesh V.
245 1 0 _aPrinciples of pricing :
_ban analytical approach /
_cRakesh V. Vohra, Lakshman Krishnamurthi
260 _aCambridge :
_bCambridge University Press,
_c2012
300 _ax, 250 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index
505 0 _aMachine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory
650 0 _aPricing
650 7 _aBUSINESS & ECONOMICS / Accounting / Financial.
_2bisacsh
700 1 _aKrishnamurthi, Lakshman
999 _aVIRTUA40
_c70655
_d70661
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*7000*9992