000 01358nam a2200277 a 4500
001 vtls000065296
003 KUKTEM
005 20251125095357.0
008 121022t2012 enka f 001 0 eng d
020 _a9781856048064
020 _a1856048063
039 9 _a201312031142
_bsaini
_y201210221149
_zsafura
040 _aUMP
090 _aZ716.3 .P68 2012
100 1 _aPotter, Ned
245 1 4 _aThe library marketing toolkit /
_cNed Potter
260 _aLondon :
_bFacet Publishing,
_c2012
300 _axxii, 218 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index
505 0 _aIntroduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
650 0 _aLibraries
_xMarketing
650 0 _aBranding (Marketing)
_xLibraries
650 0 _aLibraries
_xPublic relations
650 0 _aAdvertising
_xLibraries
999 _aVIRTUA40
_c70766
_d70772
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9992