| 000 | 01057nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000077696 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095442.0 | ||
| 008 | 140421t2013 njua f 001 0 eng d | ||
| 020 | _a9781118604342 | ||
| 039 | 9 |
_a201410151127 _bfawwaz _y201404211130 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHD9980.5 .S38 2013 | ||
| 100 | 1 |
_aSchultz, Mike, _d1974- |
|
| 245 | 1 | 0 |
_aProfessional services marketing : _bhow the best firms build premier brands, thriving lead generation engines, and cultures of business development success / _cMike Schultz, John Doerr, and Lee W. Frederiksen, PhD |
| 250 | _aSecond edition | ||
| 260 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2013 |
||
| 300 |
_axv, 352 p. ; _bill. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aDoerr, John E. | |
| 700 | 1 | _aFrederiksen, Lee W. | |
| 999 |
_aVIRTUA40 _c71491 _d71497 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5000*6500*6501*6502*7000*7001*9992 | ||