| 000 | 00865nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000071144 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095448.0 | ||
| 008 | 130607t2012 nyua f b 001 0 eng d | ||
| 020 | _a9780814416761 | ||
| 020 | _a0814416764 | ||
| 039 | 9 |
_a201403101229 _bjamie _y201306071609 _zshikin |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1255 .V56 2012 | ||
| 100 | 1 | _aVincent, Laurence | |
| 245 | 1 | 0 |
_aBrand real : _bhow smart companies live their brand promise and inspire fierce customer loyalty / _cLaurence Vincent |
| 260 |
_aNew York : _bAmerican Management Association, _cc2012 |
||
| 300 |
_axii, 257 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCustomer loyalty | |
| 999 |
_aVIRTUA40 _c71595 _d71601 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*9992 | ||