000			02146ntm a2200289 a 4500
001			vtls000098281
003			KUKTEM
005			20251117113340.0
008			161206s2015 my da f abm 000 0 eng d
020			_aTHE0000045(Local)
039		9	_a201905131216 _baishah _c201712121430 _dfateeha _c201612061325 _dsaini _c201612061320 _dsaini _y201612061008 _zsaini
040			_aUMP
090			_aFIM .H35 2015 r Bc.
100	0		_aMuhammad Haikal Amirol Lai
245	1	4	_aThe effect of product development and commercialization on competitive advantage / _cMuhammad Haikal Amirol Lai
260			_aKuantan, Pahang : _bUMP, _c2015
300			_axiii, 98 p. : _bill. (some col.) ; _c30 cm. + _e1 CD-ROM
500			_aFaculty of Industrial Technology Management
502			_aProject Paper (Bachelor Degree (Hons) of Industrial Technology Management) -- Universiti Malaysia Pahang – 2015
504			_aBibliography : p. 73-77
520	3		_aThe aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage.
610	2	0	_aFaculty of Industrial Technology Management _xDissertations
650		0	_aUniversities and Colleges _xDissertations
650		0	_aTheses
856	4	0	_uhttp://ecollib.ump.edu.my/id/eprint/4087 _zAccess in library only
999			_aVIRTUA40 _c7164 _d7170
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5020*5040*5200*6100*6500*6501*8560*9992