| 000 | 00997nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000076222 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095455.0 | ||
| 008 | 131206t2013 njua f 001 0 eng d | ||
| 020 | _a9781118625163 (cloth) | ||
| 020 | _a1118625161 (cloth) | ||
| 039 | 9 |
_a201409021305 _bsaini _y201312061515 _zida |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1255 .M66 2013 | ||
| 100 | 1 | _aMootee, Idris | |
| 245 | 1 | 0 |
_a60-minute brand strategist : _bthe essential brand book for marketing professionals / _cIdris Mootee |
| 246 | 3 | _aSixty-minute brand strategist | |
| 260 |
_aHoboken, NJ : _bWiley, _c2013 |
||
| 300 |
_ax, 246 p. : _bill. (some col.) ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 505 | 0 | _aIntroduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author | |
| 650 | 0 | _aBranding (Marketing) | |
| 999 |
_aVIRTUA40 _c71700 _d71706 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2460*2600*3000*5000*5050*6500*9992 | ||