| 000 | 00931nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000069969 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095511.0 | ||
| 008 | 130531t2012 enka g 001 0 eng d | ||
| 020 | _a9780273727590 (pbk.) | ||
| 039 | 9 |
_a201401171047 _bsaini _y201305311612 _zfaiz |
|
| 040 | _aUMP | ||
| 090 | _aHD59.2 .R67 2012 | ||
| 100 | 1 | _aRoper, Stuart | |
| 245 | 1 | 0 |
_aCorporate reputation : _bbrand and communication / _cStuart Roper, Chris Fill |
| 260 |
_aHarlow, England : _bPearson Education, _c2012 |
||
| 300 |
_axxiii, 332 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aCorporate image | |
| 650 | 0 | _aReputation | |
| 650 | 0 | _aPublic relations | |
| 650 | 0 | _aCustomer relations | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aFill, Chris | |
| 999 |
_aVIRTUA40 _c71971 _d71977 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*6504*7000*9992 | ||