| 000 | 00883nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000070822 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095524.0 | ||
| 008 | 130606t2013 xxua f 001 0 eng d | ||
| 020 | _a9781133190646 | ||
| 039 | 9 |
_a201405161449 _btraining3 _c201405141223 _dtraining3 _y201306061110 _zshikin |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.2 .Z55 2013 | ||
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
| 250 | _a5th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western/Cengage Learning, _cc2013 |
||
| 300 |
_axvii, 452 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 437-443) and index | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aBabin, Barry J. | |
| 999 |
_aVIRTUA40 _c72204 _d72210 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||
| 942 | 0 | 0 | _01 |