000 01032nam a2200265 a 4500
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008 140508t2011 my a g 001 0 eng d
020 _a9789830686561
039 9 _a201411131358
_btraining1
_c201411111734
_dtraining1
_y201405081533
_zirma
040 _aUMP
090 _aHD69.B7 V36 2011
100 1 _aVan Gelder, Sicco
245 1 0 _aStrategi jenama global :
_bmembongkar potensi penjenamaan merentasi negara, budaya dan pasaran /
_cSicco Van Gelder ; penterjemah Haniza Lockman
260 _aKuala Lumpur :
_bInstitut Terjemahan Negara Malaysia ;
_c2011
300 _axxx, 314 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index
650 0 _aBrand name products
_xPlanning
650 0 _aBranding (Marketing)
650 0 _aBrand name products
_xManagement
650 0 _aExport marketing
700 0 _aHaniza Lockman
999 _aVIRTUA40
_c72515
_d72521
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*7000*9992