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| 001 | vtls000082263 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095558.0 | ||
| 008 | 141027t2014 nyua f 001 0 eng d | ||
| 020 | _a9780078028946 (pbk.) | ||
| 020 | _a0078028949 (pbk.) | ||
| 039 | 9 |
_a201505181241 _bsaini _y201410270940 _znadia |
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| 040 | _aUMP | ||
| 090 | _aHF5415.13 .W35 2014 | ||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins |
| 250 | _a8th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2014 |
||
| 300 |
_axvi, 368 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 999 |
_aVIRTUA40 _c72764 _d72770 |
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| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5000*6500*7000*9992 | ||