| 000 | 00802nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000078894 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095620.0 | ||
| 008 | 140528t2012 maua f 001 0 eng d | ||
| 020 | _a9780132544481 (hbk.) | ||
| 039 | 9 |
_a201505121225 _baida _c201412221439 _ddilla _y201405281508 _zdilla |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.2 .M35 2012 | ||
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 0 |
_aBasic marketing research : _bintegration of social media / _cNaresh K. Malhotra |
|
| 250 | _a4th ed. | ||
| 260 |
_aBoston, MA : _bPearson, _cc2012 |
||
| 300 |
_axxxii, 640 p. : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 999 |
_aVIRTUA40 _c73101 _d73107 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*9992 | ||