000 00878nam a2200253 a 4500
001 vtls000079414
003 KUKTEM
005 20251125095620.0
008 140603t2013 cau f 001 0 eng d
020 _a9788132110590
020 _a8132110595
039 9 _a201411271502
_bsafura
_y201406031203
_zfauzi
040 _aUMP
090 _aHF5415.1255 .B35 2013
100 1 _aBaisya, Rajat K.
245 1 0 _aBranding in a competitive marketplace /
_cRajat K. Baisya
260 _aLos Angeles :
_bSAGE, Response Business Books,
_c2013
300 _axxxi, 229 pages :
_billustrations ;
_c25 cm.
504 _aIncludes bibliographical references (pages 221-224) and index
650 0 _aBranding (Marketing)
650 0 _aBrand name products
650 0 _aStrategic planning
999 _aVIRTUA40
_c73114
_d73120
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9992