000 01186nam a2200241 a 4500
001 vtls000073937
003 KUKTEM
005 20251125095800.0
008 130819t2011 enka f 001 0 eng d
020 _a9781409423157
039 9 _a201406021144
_bsaini
_y201308191059
_zida
040 _aUMP
090 _aHF5415.1255 .S23 2011
100 1 _aSachs, MaryLee
245 1 4 _aThe changing MO of the CMO :
_bhow the convergence of brand and reputation is affecting marketers /
_cMaryLee Sachs
260 _aFarham, Surrey :
_bGower,
_c2011
300 _axiv, 103 p. :
_bill. ;
_c25 cm.
500 _aIncludes index
505 0 _aSetting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative
650 0 _aBranding (Marketing)
650 0 _aPublic relations
999 _aVIRTUA40
_c74718
_d74724
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*9992