| 000 | 00874nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000070621 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095802.0 | ||
| 008 | 130605t2013 ohua f 001 0 eng d | ||
| 020 | _a9781111525842 (pbk.) | ||
| 039 | 9 |
_a201406131607 _bsaini _y201306051108 _zshikin |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.2 .I23 2013 | ||
| 100 | 1 | _aIacobucci, Dawn | |
| 245 | 1 | 0 |
_aMarketing models : _bmultivariate statistics and marketing analytics / _cDawn Iacobucci |
| 260 |
_aMason, Ohio : _bSouth-Western, Cengage Learning, _c2013 |
||
| 300 |
_axi, 206 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xMathematical models |
|
| 650 | 0 |
_aMarketing _xStatistical methods |
|
| 650 | 0 | _aMultivariate analysis | |
| 999 |
_aVIRTUA40 _c74754 _d74760 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||