| 000 | 00801nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000083896 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095943.0 | ||
| 008 | 141120t2014 flua f 001 0 eng d | ||
| 020 | _a9781482203608 (hbk.) | ||
| 039 | 9 |
_a201511031520 _bsafura _y201411201524 _zazli |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.153 .G37 2014 | ||
| 100 | 1 | _aGarcia, Rosanna | |
| 245 | 1 | 0 |
_aCreating and marketing new products and services / _cRosanna Garcia |
| 260 |
_aBoca Raton, FL : _bCRC Press, _c2014 |
||
| 300 |
_axxv, 412 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aNew products | |
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _aProduct design | |
| 999 |
_aVIRTUA40 _c76192 _d76198 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||