| 000 | 01665nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000079750 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095945.0 | ||
| 008 | 140604t2015 ctu f 001 0 eng d | ||
| 020 | _a9781285052076 (pbk.) | ||
| 020 | _a1285052072 | ||
| 039 | 9 |
_a201502171527 _baida _y201406041445 _zfauzi |
|
| 040 | _aUMP | ||
| 090 | _aP90 .B37 2015 | ||
| 100 | 1 | _aBaran, Stanley J. | |
| 245 | 1 | 0 |
_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis |
| 250 | _a7th ed. | ||
| 260 |
_aStamford, CT : _bCengage Learning, _cc2015 |
||
| 300 |
_axxi, 408 p. ; _c24 cm. |
||
| 490 | 1 | _aCengage series in mass communication and journalism | |
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research | |
| 650 | 0 |
_aMass media _xPhilosophy |
|
| 700 | 1 | _aDavis, Dennis K. | |
| 830 | 0 | _aCengage series in mass communication and journalism | |
| 999 |
_aVIRTUA40 _c76229 _d76235 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*4900*5040*5050*6500*7000*8300*9992 | ||