| 000 | 00837nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000079574 | ||
| 003 | KUKTEM | ||
| 005 | 20251125095950.0 | ||
| 008 | 140604t2013 enka f 001 0 eng d | ||
| 020 | _a9780273724339 (pbk.) | ||
| 039 | 9 |
_a201412191128 _baida _y201406041016 _zdilla |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.2 .M35 2013 | ||
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cNaresh K. Malhotra, David F. Birks, Peter A. Wills |
| 260 |
_aHarlow, England : _bPearson, _c2013 |
||
| 300 |
_axiv, 479 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aBirks, David F. | |
| 700 | 1 | _aWills, Peter A. | |
| 999 |
_aVIRTUA40 _c76308 _d76314 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*7000*7001*9992 | ||