| 000 | 01116nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000063405 | ||
| 003 | KUKTEM | ||
| 005 | 20251125100025.0 | ||
| 008 | 120731t2011 paua f b 001 0 eng d | ||
| 020 | _a9781605667928 | ||
| 020 | _a1605667927 | ||
| 039 | 9 |
_a201411141349 _bazhar _c201304251229 _djamie _y201207311202 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5821 .H36 2011 f | ||
| 245 | 0 | 0 |
_aHandbook of research on digital media and advertising : _buser generated content consumption / _ceditors by Matthew S. Eastin, Terry Daugherty, Neal M. Burns |
| 260 |
_aHershey, PA : _bInformation Science Reference, _cc2011 |
||
| 300 |
_axxvi, 742 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _xSocial aspects |
|
| 650 | 0 |
_aInternet marketing _xSocial aspects |
|
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aDigital media _xSocial aspects |
|
| 700 | 1 | _aEastin, Matthew S. | |
| 700 | 1 | _aDaugherty, Terry | |
| 700 | 1 | _aBurns, Neal M. | |
| 999 |
_aVIRTUA40 _c76821 _d76827 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*2450*2600*3000*5040*6500*6501*6502*6503*7000*7001*7002*9992 | ||