000			02089nam a2200289 a 4500
001			vtls000081021
003			KUKTEM
005			20251125100029.0
008			140616t2013 xxua f 001 0 eng d
020			_a9781555708894 (pbk.)
039		9	_a201412261643 _baida _y201406161044 _zdilla
040			_aUMP
090			_aZ692.C65 K46 2013
100	1		_aKennedy, Marie R.
245	1	0	_aMarketing your library’s electronic resources : _ba how-to-do-it manual / _cMarie R. Kennedy & Cheryl LaGuardia
260			_aChicago : _bAmerican Library Association, _cc2013
300			_axxi, 177 p. : _bill. ; _c28 cm.
490	0		_aHow-to-do-it manuals
504			_aIncludes bibliographical references and index
505	0		_aDetermining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
650		0	_aLibraries _xSpecial collections _xElectronic information resources
650		0	_aLibraries _xMarketing
650		0	_aElectronic information resources _xMarketing
650		0	_aLibraries _zUnited States _xMarketing _vCase studies
700	1		_aLaGuardia, Cheryl
999			_aVIRTUA40 _c76883 _d76889
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*4900*5040*5050*6500*6501*6502*6503*7000*9992