| 000 | 01009nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls000085392 | ||
| 003 | KUKTEM | ||
| 005 | 20251125100040.0 | ||
| 008 | 150319t2014 enk g 001 0 eng d | ||
| 020 | _a9789814596473 | ||
| 020 | _a9814596477 | ||
| 020 | _a9789814619479 (pbk.) | ||
| 020 | _a9814619477 (pbk.) | ||
| 035 | _a(OCoLC)ocn901011432 | ||
| 039 | 9 |
_a201503191537 _bariffin _y201503191536 _zariffin |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.2 .H57 2014 | ||
| 245 | 0 | 4 |
_aThe history of marketing science / _ceditors by Russell S. Winer, Scott A. Neslin |
| 260 |
_aLondon : _bWorld Scientific, _c2014 |
||
| 300 |
_axxv, 502 p. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing research _xHistory |
|
| 650 | 0 |
_aMarketing _xManagement _xHistory |
|
| 650 | 0 |
_aMarketing _xStudy and teaching _xHistory |
|
| 700 | 1 | _aWiner, Russell S | |
| 700 | 1 | _aNeslin, Scott A. | |
| 999 |
_aVIRTUA40 _c77054 _d77060 |
||
| 999 | _aVTLSSORT0080*0400*0200*0201*0202*0203*0900*2450*2600*3000*5000*6500*6501*6502*7000*7001*9992 | ||