| 000 | 00816nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000080340 | ||
| 003 | KUKTEM | ||
| 005 | 20251125100126.0 | ||
| 008 | 140609t2014 nyua f 001 0 eng d | ||
| 020 | _a9781107649187 (pbk.) | ||
| 039 | 9 |
_a201505111727 _baida _y201406091038 _zdilla |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.123 .A54 2014 | ||
| 100 | 1 | _aAng, Lawrence | |
| 245 | 1 | 0 |
_aPrinciples of integrated marketing communications / _cLawrence Ang |
| 260 |
_aNew york : _bCambridge University Press, _c2014 |
||
| 300 |
_axii, 401 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 |
_aMarketing _xTechnological innovations |
|
| 999 |
_aVIRTUA40 _c77737 _d77743 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*9992 | ||