| 000 | 00828nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000087042 | ||
| 003 | KUKTEM | ||
| 005 | 20251125100147.0 | ||
| 008 | 150521t2014 ii d g 001 0 eng d | ||
| 020 | _a9781259026058 (pbk.) | ||
| 020 | _a1259026051 (pbk.) | ||
| 039 | 9 |
_a201505211717 _bhuda _c201505211717 _dhuda _y201505211716 _zhuda |
|
| 090 | _aHF5415.123 .S53 2014 | ||
| 100 | 1 | _aShah, Kruti | |
| 245 | 1 | 0 |
_aAdvertising and integrated marketing communicatons / _cKruti Shah |
| 260 |
_aNew Delhi ; _aSingapore : _bMcGraw Hill Education (India), _c2014 |
||
| 300 |
_axxviii, 889 p. : _bill.; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aAdvertising | |
| 999 |
_aVIRTUA40 _c78068 _d78074 |
||
| 999 | _aVTLSSORT0080*0200*0201*0900*1000*2450*2600*3000*5040*6500*6501*9992 | ||