000			01341nam a2200265 a 4500
001			vtls000084391
003			KUKTEM
005			20251125100240.0
008			141201t2014 at a f 001 0 eng d
020			_a9781133307334 (pbk.)
039		9	_a201508061516 _baida _c201507021319 _daida _y201412011238 _zazli
040			_aUMP
090			_aP91.3 .W56 2014
100	1		_aWimmer, Roger D.
245	1	0	_aMass media research : _ban introduction / _cRoger D. Wimmer, Joseph R. Dominick
250			_a10th ed.
260			_aAustralia : _bCengage Learning, _cc2014
300			_axiii, 481 p. : _bill. ; _c24 cm.
490	0		_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references and index
505	0		_aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
650		0	_aMass media _xResearch
700	1		_aDominick, Joseph R.
999			_aVIRTUA40 _c78750 _d78756
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*4900*5040*5050*6500*7000*9992