| 000 | 00878nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000089338 | ||
| 003 | KUKTEM | ||
| 005 | 20251125100250.0 | ||
| 008 | 150630t2013 nyu f 001 0 eng d | ||
| 020 | _a9780071813372 | ||
| 020 | _a0071813373 | ||
| 039 | 9 |
_a201510261553 _bsafura _y201506301618 _zezzatul |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.32 .P34 2013 | ||
| 100 | 1 | _aPaharia, Rajat | |
| 245 | 1 | 0 |
_aLoyalty 3.0 : _bhow big data and gamification are revolutionizing customer and employee engagement / _cRajat Paharia |
| 260 |
_aNew York : _bMcGraw-Hill, _c2013 |
||
| 300 |
_axv, 281 p. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aBrand loyalty | |
| 650 | 0 | _aCustomer relations | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aCorporate culture | |
| 999 |
_aVIRTUA40 _c78922 _d78928 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*6500*6501*6502*6503*9992 | ||