| 000 | 00935nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000082108 | ||
| 003 | KUKTEM | ||
| 005 | 20251125100325.0 | ||
| 008 | 141021t2014 nyua f 001 0 eng d | ||
| 020 | _a9780071824507 (hbk.) | ||
| 020 | _a0071824502 (hbk.) | ||
| 039 | 9 |
_a201506041221 _bsaini _y201410211637 _zdilla |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.15 .H35 2014 | ||
| 100 | 1 | _aHaines, Steven | |
| 245 | 1 | 4 |
_aThe product manager’s desk reference / _cSteven Haines |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2014 |
||
| 300 |
_axlvi, 786 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aProduct differentiation | |
| 650 | 0 | _aBusiness forecasting | |
| 650 | 0 | _aNew products | |
| 999 |
_aVIRTUA40 _c79466 _d79472 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*6502*6503*6504*9992 | ||