| 000 | 00951nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000090295 | ||
| 003 | KUKTEM | ||
| 005 | 20251125102840.0 | ||
| 008 | 150727t2014 xxkda f bi 001 0 eng d | ||
| 020 | _a9781107049352 (hbk.) | ||
| 039 | 9 |
_a201511191435 _bmaliana _y201507271237 _znadia |
|
| 040 | _aUMP | ||
| 090 | _aHC79.I55 N45 2014 | ||
| 100 | 1 | _aNg, Irene C. L. | |
| 245 | 1 | 0 |
_aCreating new markets in the digital economy : _bvalue and worth / _cIrene C.L. Ng |
| 260 |
_aNew York : _bCambridge University Press, _c2014 |
||
| 300 |
_axx, 238 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aInformation technology _xEconomic aspects |
|
| 650 | 0 |
_aTechnological innovations _xEconomic aspects |
|
| 650 | 0 | _aNew products | |
| 650 | 0 | _aValue | |
| 650 | 0 | _aMarketing research | |
| 999 |
_aVIRTUA40 _c80142 _d80148 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*6504*9992 | ||
| 942 | 0 | 0 | _01 |