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003 KUKTEM
005 20251125102847.0
008 150520t2014 nyua g b 001 0 eng d
020 _a9781606498668
020 _a1606498665
039 9 _a201505201530
_bariffin
_y201505201530
_zariffin
040 _aUMP
090 _aHD62.5 .B53 2014
100 1 _aBlawatt, Ken R.
245 1 0 _aEntrepreneurial strategic management /
_cKen R. Blawatt
250 _aFirst edition.
260 _aNew York :
_bBusiness Expert Press,
_c2014.
300 _axii, 244 p. :
_bill. ;
_c23 cm.
490 1 _aStrategic management collection,
_x2150-9646
504 _aIncludes bibliographical references and index
505 0 _aPart 1. Where are you now? -- 1. Introduction to entrepreneurial strategic management -- 2. Foundation for the entrepreneurial model -- Part 2. Where do you want to go? -- 3. Business conditions: the way ahead -- 4. The ever changing customer and strategic planning -- 5. Creating strategies in the innovation quad -- 6. Product line strategies -- 7. Brand strategies -- 8. Cost-price leadership quad -- Part 3. How will you get there? -- 9. Strategic management in four quads and resources -- 10. Putting the entrepreneur into the strategy: the people in your organization -- Notes -- References -- Index
520 3 _aA managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. The role of management has changed dramatically in the last decade with the joining of powerful new forces in the environment. A new social awareness and demographic shift in the workforce coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. -- Provided by publisher
650 0 _aStrategic planning
650 0 _aEntrepreneurship
650 0 _aManagement
830 0 _aStrategic management collection
999 _aVIRTUA40
_c80252
_d80258
999 _aVTLSSORT0080*0400*0200*0201*0900*1000*2450*2500*2600*3000*4900*5040*5050*5200*6500*6501*6502*8300*9992