| 000 | 01075nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000091845 | ||
| 003 | KUKTEM | ||
| 005 | 20251125102911.0 | ||
| 008 | 151027t2013 flua f 001 0 eng d | ||
| 020 | _a9780071086967 (pbk.) | ||
| 020 | _a007108696X | ||
| 039 | 9 |
_a201904301155 _bAUTHORITY _c201904291613 _dAUTHORITY _c201601111251 _dsafura _c201601111250 _dsafura _y201510271133 _zepul |
|
| 040 | _aUMP | ||
| 090 | _aHD9980.5 .Z45 2013 | ||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D.Gremler |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill _c2013 |
||
| 300 |
_axxvii, 642 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 | _aCustomer services | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBitner, Mary Jo | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 999 |
_aVIRTUA40 _c80581 _d80587 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*6502*7000*7001*9992 | ||