000 01042nam a2200265 a 4500
001 vtls000089346
003 KUKTEM
005 20251125102924.0
008 150701t2013 nyua f 001 0 eng d
020 _a9780071817646 (hbk.)
020 _a0071817646 (hbk.)
039 9 _a201904301153
_bAUTHORITY
_c201511041049
_dsaini
_y201507011013
_zezzatul
040 _aUMP
090 _aHF5415.1255 .E34 2013
100 1 _aEdelstein, Ilana
245 1 4 _aThe Patron way :
_bfrom fantasy to fortune--lessons on taking any business from idea to iconic brand /
_cIlana Edelstein with Samantha Marshall
260 _aNew York :
_bMcGraw-Hill,
_c2013
300 _axv, 220 p. :
_bill. ;
_c24 cm.
500 _a"The untold inside story of the world’s most successful tequila."
504 _aIncludes bibliographical references and index
650 0 _aBranding (Marketing)
650 0 _aBrand name products
650 0 _aTequila industry
999 _aVIRTUA40
_c80753
_d80759
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5040*6500*6501*6502*9992