000 01170nam a2200241 a 4500
001 vtls000090357
003 KUKTEM
005 20251125102949.0
008 150727t2015 caua f 001 0 eng d
020 _a9781452242873 (pbk.)
039 9 _a201904251508
_bAUTHORITY
_c201511251628
_daida
_y201507271643
_znadia
040 _aUMP
090 _aHF5415.1255 .J64 2015
100 1 _aJohansson, Johny K.
245 1 0 _aContemporary brand management /
_cJohny K. Johansson, Kurt A. Carlson
260 _aThousand Oaks, CA :
_bSAGE,
_cc2015
300 _axi, 259 p. ;
_bill. :
_c24 cm.
504 _aIncludes bibliographical references and index
505 0 _aBranding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References
650 0 _aBranding (Marketing)
_xManagement
650 0 _aStrategic planning
999 _aVIRTUA40
_c81127
_d81133
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*9992