| 000 | 01563nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls000089353 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103006.0 | ||
| 008 | 150701t2012 my a g bi 001 0 eng d | ||
| 020 | _a9780071824491(pbk.) | ||
| 020 | _a9780071768290 | ||
| 020 | _a0071768297 | ||
| 020 | _a0071824499 (pbk.) | ||
| 039 | 9 |
_a201510220950 _basma _y201507011035 _zezzatul |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1265 .S66 2012 | ||
| 100 | 1 | _aSponder, Marshall | |
| 245 | 1 | 0 |
_aSocial media analytics : _beffective tools for building, intrepreting, and using metrics / _cMarshall Sponder |
| 260 |
_aNew York : _bMcGraw-Hill, _c2012 |
||
| 300 |
_axiv, 316 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _aPractically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aSocial media | |
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _aConsumer profiling | |
| 999 |
_aVIRTUA40 _c81388 _d81394 |
||
| 999 | _aVTLSSORT0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5040*5200*6500*6501*6502*6503*9992 | ||