| 000 | 00932nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000089336 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103026.0 | ||
| 008 | 150630t2014 nyua f 001 0 eng d | ||
| 020 | _a9780814433959 | ||
| 039 | 9 |
_a201510261542 _bsafura _y201506301607 _zezzatul |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.2 .P38 2014 | ||
| 100 | 1 | _aPauwels, Koen | |
| 245 | 1 | 0 |
_aIt's not the size of the data--it's how you use it : _bsmarter marketing with analytics and dashboards / _cKoen Pauwels |
| 260 |
_aNew York : _bAmerican Management Association, _c2014 |
||
| 300 |
_axxiii, 232 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 650 | 0 |
_aMarketing research _xData processing |
|
| 650 | 0 | _aDashboards (Management information systems) | |
| 999 |
_aVIRTUA40 _c81683 _d81689 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||
| 942 | 0 | 0 | _01 |