| 000 | 00990nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000095127 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103200.0 | ||
| 008 | 160520t2006 maua f 001 0 eng d | ||
| 020 | _a9781138129726 (hbk.) | ||
| 020 | _a9780750663618 (pbk.) | ||
| 039 | 9 |
_a201905081608 _bAUTHORITY _c201608221440 _dsafura _y201605201023 _zazli |
|
| 040 | _aUMP | ||
| 090 | _aGT3405 .M37 2006 | ||
| 100 | 1 | _aMasterman, Guy | |
| 245 | 1 | 0 |
_aInnovative marketing communications : _bstrategies for the events industry / _cGuy Masterman, Emma H. Wood |
| 260 |
_aBurlington, MA : _bElsevier Butterworth-Heinemann, _c2006 |
||
| 300 |
_axxi, 322 p. : _bill. ; _c25 cm. |
||
| 490 | 0 | _aEvents management series | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aSpecial events _xManagement |
|
| 650 | 0 |
_aSpecial events _xMarketing |
|
| 700 | 1 | _aWood, Emma H. | |
| 999 |
_aVIRTUA40 _c82982 _d82988 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*4900*5040*6500*6501*7000*9992 | ||