| 000 | 00807nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000095112 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103223.0 | ||
| 008 | 160520t2015 nz a f 001 0 eng d | ||
| 020 | _a9781138013711 (hbk.) | ||
| 039 | 9 |
_a201608221030 _bsafura _y201605200937 _zazli |
|
| 040 | _aUMP | ||
| 090 | _aHD38.2 .C46 2015 | ||
| 245 | 0 | 0 |
_aCEO branding : _btheory and practice / _cedited by Marc Fetscherin |
| 260 |
_aNew York : _bRoutledge, _c2015 |
||
| 300 |
_axxxiii, 302p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aChief executive officers | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCorporate image | |
| 700 | 1 | _aFetscherin, Marc | |
| 999 |
_aVIRTUA40 _c83371 _d83377 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*2450*2600*3000*5040*6500*6501*6502*7000*9992 | ||