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008 170417t2013 xxk f 001 0 eng d
020 _a9780857192578 (pbk.)
039 9 _a201708021434
_bsaini
_y201704171521
_znadia
040 _aUMP
090 _aHD59 .F73 2013
100 1 _aFrayne, James
245 1 0 _aMeet the people :
_bwhy businesses must engage with public opinion to manage and enhance their reputations /
_cJames Frayne
260 _aHampshire, Great Britain :
_bHarriman House,
_c2013
300 _axix, 198 p. ;
_c22 cm.
504 _aIncludes bibliographical references and index
650 0 _aPublic relations
650 0 _aBusiness communication
650 0 _aCorporate image
650 0 _aCampaign management
999 _aVIRTUA40
_c85609
_d85615
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*9992