000 00997nam a2200277 a 4500
001 vtls000096702
003 KUKTEM
005 20251125103450.0
008 160715t2014 at a f 001 0 eng d
020 _a9781285193908 (pbk.)
020 _a1285193903
039 9 _a201904251545
_bAUTHORITY
_c201612201657
_dsafura
_y201607150912
_zepul
040 _aUMP
090 _aHD9980.5 .F57 2014
100 1 _aFisk, Raymond P.
245 1 0 _aServices marketing :
_ban interactive approach /
_cRaymond P. Fisk, Stephen J. Grove, Joby John
250 _a4th ed.
260 _aAustralia :
_bSouth-Western Cengage Learning,
_c2014
300 _axxiii, 261 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and indexes
650 0 _aService industries
_xMarketing
650 0 _aService industries
_xManagement
700 1 _aGrove, Stephen J.
700 1 _aJohn, Joby
999 _aVIRTUA40
_c85617
_d85623
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*7000*7001*9992