| 000 | 00840nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000098984 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103502.0 | ||
| 008 | 170413t2017 njua f 001 0 eng d | ||
| 020 | _a9781944659042 | ||
| 039 | 9 |
_a201706201507 _bzul _y201704131637 _zfaiz |
|
| 040 | _aUMP | ||
| 090 | _aHD9980.5 .W57 2017 | ||
| 100 | 1 | _aWirtz, Jochen | |
| 245 | 1 | 0 |
_aWinning in service markets : _bsuccess through people, technology and strategy / _cJochen Wirtz |
| 260 |
_aNew Jersey : _bWS Professional, _c2017 |
||
| 300 |
_axvii, 684 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCustomer relations | |
| 999 |
_aVIRTUA40 _c85787 _d85793 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||