| 000 | 00866nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000096093 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103509.0 | ||
| 008 | 160616t2010 nyu g 001 0 eng | ||
| 020 | _a9780071635592 (hbk.) | ||
| 039 | 9 |
_a201701191652 _bnazirah _y201606161519 _zfaiz |
|
| 040 | _aUMP | ||
| 090 | _aHF5827.2 .T76 2010 | ||
| 100 | 1 | _aTrout, Jack | |
| 245 | 1 | 0 |
_aRepositioning : _bmarketing in an era of competition, change, and crisis / _cJack Trout with Steve Rivkin |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2010 |
||
| 300 |
_aiv, 217 p. ; _c22 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aPositioning (Advertising) | |
| 650 | 0 | _aCompetition | |
| 650 | 0 | _aStrategic planning | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aRivkin, Steve | |
| 999 |
_aVIRTUA40 _c85918 _d85924 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*6500*6501*6502*6503*7000*9992 | ||