| 000 | 01053nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000098932 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103541.0 | ||
| 008 | 170413t2016 njua f 001 0 eng d | ||
| 020 | _a9781944659004 (hbk.) | ||
| 020 | _a9781944659011 (pbk.) | ||
| 039 | 9 |
_a201904301132 _bAUTHORITY _c201706131042 _dsaini _y201704131229 _zRizal |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.13 .W57 2016 | ||
| 100 | _aWirtz, Jochen | ||
| 245 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock |
||
| 250 | _a8th ed. | ||
| 260 |
_aHackensack, NJ : _bWorld Scientific, _c2016 |
||
| 300 |
_axvii, 783 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aProfessions _xMarketing |
|
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 |
_aCustomer services _xMarketing |
|
| 700 | 1 | _aLovelock, Christopher H. | |
| 999 |
_aVIRTUA40 _c86314 _d86320 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*6502*6503*7000*9992 | ||