000 01082nam a2200289 i 4500
001 vtls000103140
003 KUKTEM
005 20251125103648.0
008 180321t20172017nyua f 001 0 eng d
020 _a9781509832163
_qhardback
039 9 _a201806261257
_bsaini
_c201805311612
_depul
_y201803211517
_zepul
040 _aUMP
_beng
_cUMP
_erda
090 _aHF5415.153 .K56 2017
100 1 _aKim, W. Chan,
_eauthor.
245 1 0 _aBlue ocean shift :
_bbeyond competing : proven steps to inspire confidence and seize new growth /
_cW. Chan Kim, Renée Mauborgne
264 1 _aNew York, NY :
_bHachette Books,
_c2017
264 4 _c© 2017
300 _axi, 322 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index
650 0 _aNew products
650 0 _aMarket segmentation
700 1 _aMauborgne, Renee,
_eauthor.
999 _aVIRTUA40
_c87384
_d87390
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2640*2641*3000*3360*3370*3380*5040*6500*6501*7000*9992