| 000 | 01174nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | vtls000103170 | ||
| 003 | KUKTEM | ||
| 005 | 20251125103710.0 | ||
| 008 | 180327t20152015maua f 001 0 eng d | ||
| 020 |
_a9781625274496 _qhardback |
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| 039 | 9 |
_a201805171445 _bsaini _y201803271148 _zazli |
|
| 040 |
_aUMP _beng _cUMP _erda |
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| 090 | _aHF5415.153 .K56 2015 | ||
| 100 | 1 |
_aKim, W. Chan, _eauthor. |
|
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne |
| 264 | 1 |
_aBoston, MA : _bHarvard Business School Press, _c2015 |
|
| 264 | 4 | _c© 2015 | |
| 300 |
_axxviii, 287 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aNew products | |
| 650 | 0 | _aMarket segmentation | |
| 700 | 1 |
_aMauborgne, Renée, _eauthor. |
|
| 999 |
_aVIRTUA40 _c87756 _d87762 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2640*2641*3000*3360*3370*3380*5040*5410*6500*6501*7000*9992 | ||
| 942 | 0 | 0 | _02 |