000 00965nam a22003017i 4500
999 _c92865
_d92871
003 MY-KuUP
005 20251125105611.0
006 a||||fr|||| 001 0
007 ta
008 200812t20022002ii |||fr|||| 001 0 eng d
020 _a0761995668
_qpaperback
040 _aMALCat
_beng
_cUMP
_erda
090 _aHF5415.12 .V45 2002
100 1 _aVelayudhan, Sanal Kumar,
_eauthor.
245 1 0 _aRural marketing :
_btargeting the non-urban consumer /
_cSanal Kumar Velayudhan
264 1 _aNew Delhi :
_bResponse Books,
_c2002
264 4 _a©2002
300 _a196 pages :
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references
650 0 _aIndia
_xRural conditions
650 0 _aConsumer behavior
_zIndia
650 0 _aMarketing
_zIndia
942 _2lcc
_cOPEN